Recycle with Giff Gaff
D&AD New Blood Awards
Brief:
Tell the story of giffgaff recycle through illustration or animation in a 20 second TV spot (either a static storyboard or animated video), a series of Instagram stories and a set of digital display banners. Your pieces of work should centre on giffgaff’s simple premise: ‘Recycle your old phone. Get some cash in your pocket. Cha-ching’.
Outcome requirements:
You must use the line ‘Recycle your old phone. Get some cash in your pocket. Cha-ching.’ across your executions, which must include:
A 20 second TV spot (you can present this as of a series of stills, an animated video or a storyboard) showing the four easy steps to recycling your phone (and mentioning that it’s sustainable too!)
Instagram story assets
Digital display banners
Solution:
I created an earth hugging, money loving character that interacts with the information across all produced outcomes in hopes of creating an entertaining and thus memorable TV spot.